We set up GoHighLevel Conversation AI to answer website chat, SMS, Facebook and Instagram messages using your real services, prices and policies. The bot collects contact details, books into your calendar and passes the chat to a person when a question falls outside its rules.
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Many leads message after hours, when a website visitor or a texter asks a simple question and then waits until morning for an answer. GoHighLevel Conversation AI can reply in those gaps, but only if someone teaches it what to say and what to avoid. Switched on with default settings, it may guess at prices or offer times you are not free. We configure it to answer from your own content and stay inside rules you approve.
We start each bot in suggestive mode, where it drafts replies for your team to approve or edit. Once those drafts read correctly across real conversations, we move the channels you choose to auto-pilot. HighLevel bills AI usage separately from your subscription, so we explain how that works in your account before launch. AI replies still need regular review, and we show your team where bot conversations can be read.
Each part below is set up inside your own account and tested before any customer sees a reply from the bot.
We crawl the service pages on your website and add question and answer pairs for prices, hours, service areas and policies. Then we remove outdated pages, so the bot does not quote old information.
We write the bot’s intent, tone and rules, such as which topics it may answer and what it must never promise, using wording that matches how your own team talks to customers.
We connect the bot to a GHL calendar so it offers real open slots, books the visit and starts your confirmation workflow. Leads who chat but do not book can move into a follow-up sequence.
We add the GHL chat widget to your website and switch the bot on channel by channel, across web chat, SMS, Facebook and Instagram. Any channel you prefer to answer yourself stays human only.
When a lead asks for a person or raises something outside the bot’s training, a workflow switches the bot off for that contact and alerts the right team member to take over the conversation.
If phone calls bring in most of your leads, we look at GoHighLevel Voice AI, which answers calls with an AI agent, and set it up with a script, details to collect and team notifications where it fits.
The blueprints below, Lead capture to booked call and Reviews on autopilot, show the follow-up that takes over once Conversation AI has captured a lead.
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View Full PagePick the setup you need. Tap Order on WhatsApp and we map your workflows with you before we build anything.
Accounts that need one automation built or fixed
Businesses starting GoHighLevel or rebuilding a messy account
Teams that want ongoing builds, fixes and reporting
A bot that guesses can cost you a customer, so every setting below is about control.
The bot answers from your pages and the question pairs you approved. Where it has no answer, its rules tell it to hand the chat to a person instead of guessing.
HighLevel charges for AI usage on top of your plan. We show you where that usage appears in your billing and set message limits, so one long chat cannot run up costs.
Bot replies by SMS are still business texts. We check that the bot only texts people who messaged you or opted in, and that your A2P 10DLC registration covers this use.
We run GHL automations every month for 3rd Hand Solutions, so the bot feeds your pipeline, tags and follow-up workflows instead of sitting alone in a chat window.
A bot only knows the material you give it, so most of our time goes into content and testing.
On a free 30-minute call, we collect the questions customers ask most, your prices and policies, and the topics the bot must refuse, such as medical advice or legal opinions.
We crawl your pages, add question and answer pairs, write the bot goals and connect the booking calendar. We also set a reply delay and a message limit for each conversation.
We run your customers’ real questions through the bot’s test panel, correct weak answers and rate each reply. You read the test conversations and approve them before any channel goes live.
The bot drafts replies for your team first. When the drafts read correctly, we move your chosen channels to auto-pilot and keep reviewing real conversations with you after launch.
You built our whole website and it loads so fast now. We are getting enquiries straight from Google every week, and the team was patient with every change we asked for.
2:18 PMThe GoHighLevel setup changed how we handle bookings. Every enquiry gets followed up automatically now, so we never lose a customer to a slow reply. Huge help for us.
11:07 AMWe have had iBoostin on a monthly GoHighLevel plan for more than six months now. They build and maintain our funnels, automations and follow up sequences, and our lead flow stays consistent every single month.
10:23 AMStraight answers to what business owners ask us before they start.
Ask the team directly. We reply with a straight answer, not a sales script.
GoHighLevel Conversation AI is the platform’s built-in assistant for replying to inbound messages on channels such as SMS, website chat, Facebook and Instagram. It learns from pages on your website and from question and answer pairs you add. It can run in suggestive mode, where staff approve drafts, or in auto-pilot, where it replies alone, and it can book appointments into a GHL calendar.
Yes. GoHighLevel’s chat widget can be placed on almost any website, including WordPress, and Conversation AI can answer visitors inside it. The bot can ask for a name, phone number or email address, which creates a contact in your CRM. If the visitor leaves before booking, your follow-up workflow can reach them later by text or email, as long as they agreed to be contacted.
There are two parts. HighLevel charges for AI usage separately from your subscription, and it sets and changes those rates itself, so check your own billing page for current figures. Our setup work is quoted after a free 30-minute call, based on how many channels you need and how much content must be written. Ongoing transcript review and changes are covered by Monthly Management at $250 a month.
It can, which is why setup matters. Wrong answers usually come from missing or outdated training content, or from rules that let the bot answer topics it should hand off. We train it on your current pages and approved answers, start in suggestive mode, test real customer questions and review conversations after launch. When a reply is wrong, we correct the training and test it again.
Yes. The booking action lets the bot offer open times from a GHL calendar and book the slot inside the conversation. After a booking, your normal confirmation and reminder workflows take over. For handoff, a workflow can switch the bot off for a contact and notify a team member, who then picks up the conversation from the same inbox with the full history visible.
GoHighLevel Voice AI is an AI agent that answers phone calls on your GHL numbers, follows a script, collects caller details and saves a summary to the contact record. It is also billed by usage. It suits businesses that miss many calls during busy hours. If most leads reach you through forms and messages, Conversation AI on chat and SMS is usually the better place to start.
When it is ready, not on a fixed date. The bot moves to auto-pilot after it answers our test questions correctly and its drafts in suggestive mode read well across real conversations. A business with lots of daily messages reaches that point sooner because there is more to review. You decide which channels go to auto-pilot, and any channel can stay in suggestive mode.
Yes, if the bot texts US numbers from a standard 10 digit business number. Replies from Conversation AI count as business text messages, so your brand and campaign registration must be approved, and your campaign description should reflect that customers receive automated replies. Until registration is approved, we keep the bot on web chat and social channels only.
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