Posting loads of content gets you nowhere if you don’t know the right time to do it. Many essences, like video quality, relevancy of your content, & the best time to post YouTube shorts, hit success.
Currently, YouTube is the largest video platform with more than 2 billion monthly active users. Huge, it is!
Shorts are getting tons of views every day. It seems like a piece of cake to do so, as many are already doing it. But this could actually be very challenging if you do not have a clue when to post.
Let’s figure out the best time to post YouTube shorts & make sure you don’t get behind.
What Is the Best Time to Post YouTube Shorts?
12 pm to 3 pm and from 7 pm to 10 pm are considered the best times to post shorts on YouTube. However, these timings are prime for Monday & Tuesday.
As people pin their hopes more on statistics, Sociopilot has done a great job finalizing the posting time above after analyzing 50,000+ accounts across different industries & locations.
But this data could be wrong for you. Many factors, like specific content types, target audiences, & different time zones of viewers, can change the answer.
Before you understand the factors, know how important it is to consider the best time to post on YouTube shorts.
Why Go for YouTube Shorts?
YouTube shorts are getting 70 billion views daily. These numbers leave no space to wonder why you should go for YouTube shorts, right?
Short-form content is more trendy than long-format videos these days. You might have already noticed the change. Videos with shorter content are getting more views, giving brands more lucky chances.
More than 60 percent of Gen Z are performing their searches on platforms like TikTok, & Instagram. In the same way, YouTube shorts have the potency to reach a younger audience.
Higher engagement means more conversions – proving “What’s visible sells”.
Is It Even Important to Consider the Best Time to Post Shorts on YouTube?
The most popular YouTube shorts are the ones posted during peak hours. No reach you get if you post when people are sleeping.
Imagine you have amazing ideas for your shorts and are done writing the best possible scripts. You finished editing, & making videos. But when videos are finally uploaded no one sees them. This will blow a fuse.
Main goal: Creators make YouTube shorts with a specific end goal in mind. It could be building a strong online presence, welcoming new followers, or converting them into customers. We always expect maximum ROI.
Posting YouTube shorts at the right time can yield maximum ROI.
Knowledge fact: One YouTube Subscriber Is Worth 25 TikTok Followers.
Factors Affecting Times of Posting on YouTube
YouTube isn’t a good choice for you if you think posting is enough to get the results.
However, understanding some factors can put you on the list of “big cheese”. Like any other platform, YouTube has its specific dynamics & different preferences.
But far from TikTok & Insta, YouTube doesn’t put the shorts on the viewer’s feed right away. This platform first understands the short and then let it loose for play. For this reason, it is recommended to post 2 or 3 hours before your chosen time.
Let’s understand the big factors.
Nature of your content
Entertainment content is watched more on the weekends, yet professional content has extra watch time on weekdays. With a little thinking, you can answer why.
People usually get free on weekends looking for their high time. So, entertainment shorts may perform well on weekends. But for weekdays, more informative & white-collar content gets served on the internet.
Know the type of content you want to set out, and then figure out when your audience could be using their phones to search for such content.
Target audience
Every short serves a different purpose, yet a different audience.
YouTube shorts with the title “What to do as a part-time job” have a different following than the ones with baby cartoons. Thus, part-time job seekers may be more active after the evening. But the audience for baby cartoons might be more active in the morning & noon.
Understand the logic behind it. Babies consume the majority of cartoon content on the internet and are early nodders. Besides, people searching for half-time jobs are probably more active to perform such queries in the evening once their other jobs finish.
Frequency of Posting YouTube Shorts
The more you post, the more you promote.
We not only need answers for what’s the best time to post shorts on YouTube but also to the question “How many times should I post YouTube shorts in a day?”. Top dogs on YouTube are the ones posting most of the shorts overall.
Remember: Posting too much can also come out as a turn-off. So what’s the best frequency to post YouTube shorts?
3 times a day is the right answer.
Days to post
There is no exact code for this. You can know your best days only after analyzing your shorts performances.
Even so, Monday to Tuesday are considered good days to achieve better outcomes overall.
Weekends vs. Weekdays for Posting YouTube Shorts
Weekdays are best if you are targeting professionals and students. Whereas, people spend most of their free time on weekends giving fun content a go-go sign to get viral.
There’s a lot of distress while choosing better days to post on– weekdays or weekends. But we know at least that it depends on the target audience & nature of your content.
We tried to make it simpler for you to understand below.
Weekdays
People often discover little pockets of freedom during lunch breaks and after the evening sets in. This is particularly true for office workers and college students. Therefore, the optimal time to engage with your audience on weekdays might be in the evening hours.
Weekends
Weekends are simply superb, as these days are meant to chill and relax. People, especially the younger generation, spend more time on entertainment activities, which also include watching playful pieces on the internet. Hence you will notice more shorts appearing as competition on weekends.
However, weekends can also take a different direction, as many people engage in outdoor activities, leaving less time for internet surfing.
Time Zone
For an international audience, adjust your posting schedule accordingly.
You may have figured out the best days for posting shorts. And now you have a fair image in mind about your audience as well. Yet you can still lose the game if your audience has different time zones and you don’t post accordingly.
For instance, you create content for games, and most of your videos are watched by students in different time zones (India & United Kingdom).
They all surf the internet more at night on weekdays, but the problem is both countries have different time zones for day and night. This becomes problematic to post.
How will you solve the puzzle?
Figure out an intersecting point: the same time and days of the week when both countries’ students have high internet usage.
In the picture below you can get an idea about the best time to post on YouTube shorts regarding different countries.
YouTube Shorts Video Quality
Good job if you have reached most of your viewers.
But you wouldn’t want them to instantly skip your YouTube shorts. Instead, you’ll be expecting higher engagement.
Make better videos for the long-term success of your shorts. Good quality video includes:
- Attractive hook
- Clean title & description
- Relevancy to the subject
- Fair audio quality
YouTube’s Algorithm
Don’t forget YouTube’s algorithm.
YouTube algorithms do not favor your video unless it has a good watch time, a pleasant amount of likes, comments, and relevance to the subject.
The criteria above can easily be met if your video has good quality & you post at the right time.
Testing Is the Best Solution
Experimentation can answer all the questions.
Even if you have all the theoretical knowledge regarding the best time to post YouTube shorts, this still can be different than your experience with shorts after 3 or 4 months.
The stats weren’t incorrect, nor was the information. But because of huge differences in content types & audiences, it becomes difficult to take a blind shot.
Try testing different things & stick with the one performing well for a specific period.
6 Tips to Know the Best Time to Post Shorts on YouTube as a Beginner
Calculated Assumptions
You will have little to no data on your YouTube account if you started making YouTube shorts not long ago.
So, in the beginning, you’ll rely more on a common sense approach than data-driven strategies. Don’t be afraid to apply your own methods. You will keep learning and adapting with time.
Search for Figures & Facts
Stats on the internet help you start your mark when you are new to YouTube shorts. We have mentioned the sites below for amazing stats on YouTube shorts that can guide you on the journey:
YouTube Analytics & Its Metrics
Posting shorts on YouTube for a significant time will generate data in Analytics. And this data can help you better adjust your scheduling later. Things analytics tells us are:
- Views: Total views on the channel.
- Subscribers: Overall subscribers channel has.
- Watch-time: Total time people spent watching videos on the channel.
- Subscriber growth: This gives us information about the subscribers channel has gained compared to the ones losing out.
- Real Time: Real-time reports about how the channel’s newly uploaded video performed.
- Impressions: Impressions reveal number of times people have seen videos or shorts. These numbers don’t include clicks.
- Audience breakdown: Analytics also shows the demographics of the viewers who watch shorts. These demographics include age, location, gender & language.
Build a strategy
Analytics is yours – now make a data-driven strategy around it. Some questions that can help you with building a strategy are:
- What are the best days to post YouTube shorts more frequently?
- How many times is it okay to post shorts per day?
- What’s my audience persona?
- What’s the best time to post YouTube shorts?
- Who should I target more – male or female?
Use Tools
There are a lot of valuable tools that can help you manage your YouTube channel.
Here are some of them:
- Hootsuite or Buffer: These tools schedule & manage social posting including YouTube Shorts.
- VidIQ: For keyword research & video analytics
- Tubics: For SEO & Keywords optimization.
Hire an Agency
This isn’t a poor choice to hire some experts if you’re aiming for a professional start. Hiring people who are better at specific tasks undoubtedly brings results.
Iboostin offers services for managing YouTube Channels. We make sure to do all the management so our clients can focus on growing their channels with compelling content.
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