B2B Facebook Ads for Physical Products: Expert Guide

Attracting customers through a B2B campaign is quite challenging, especially when it involves physical products. Unlike a decade ago, when customers had limited channels to connect with suppliers.

This shift brings both advantages and challenges to marketing. You now have over 10+ channels to engage with potential clients.

In this article, I will focus exclusively on Facebook as a platform, explaining how it can be leveraged for B2B physical product campaigns.

This guide covers everything you need to know, whether you’re a beginner or intermediate marketer—from creating an ad to analyzing successful B2B Facebook ads for physical products.

Let’s explore the world of B2B marketing.

Why To Consider Facebook for B2B Physical Products? 

200 million businesses use Meta platforms daily to increase their efficiency. Facebook is one such platform. Facebook’s advanced targeting options and easy-to-create ads allow businesses to effectively use the platform,.

• It’s the cheapest platform to run a campaign with an average conversion rate of 10.63%.
• You can easily retarget users who have shown interest in your product or site.

How To Set-Up Facebook Ads For Physical Products?  

For a successful Facebook ad targeting B2B physical products, follow these essential steps:

Scenario: We can use Facebook ads for multiple niches and objects. In the following steps I am creating an ad for a B2B product in the Office Furniture niche. You can iterate the whole thing for any niche.

 Step 1: Log In and Create an Ad

1. Go to Facebook.com/AdsManager.
2. Enter your account details and click Login.
3. Click Create and select the ad type (e.g., Traffic).
4. Name your ad (e.g., Comfortable Office Furniture) and click Next.
5. Select where you want to increase traffic (e.g., Website) and scroll down.

Step 2: Set a Budget

1. Choose your ad budget type: Daily Budget or Lifetime Budget.
2. Enter your budget (e.g., $5 daily).
3. Remember, you can adjust this later based on results.

Step 3: Select Your Audience

1. Choose your audience’s location (e.g., search for US and UK).
2. Set the age range of your audience (e.g., up to 30 years).
3. Define gender if necessary (e.g., All).
4. Click Browse under interests to find relevant topics (e.g., Office Decor).
5. Use options to narrow down your audience, if needed (e.g., exclude people who already like your page).
6. Optionally target interests related to similar pages (e.g., search for Office Decor pages on Facebook).

Step 4: Design Your Ad

1. Create or select a Facebook Page for your website. (Its mandatory)
   • If creating a new page, enter a name (e.g., ” Comfortable Office Furniture”) and select a category (e.g., Furniture ).
   • Add a profile picture and click Create Page.
2. Start designing your ad:
   • Use the ACCA method (Attractive, Connect, Convey, Action).
   • Add media (images or videos) that attract attention.
   • Enter compelling text to connect with your audience.
   • Convey the benefits of your ad in the headline and description.
   • Include a Call to Action with a link to your site.

Step 5: Publish Your Ad

1. Review your ad, then click Publish.
2. Choose a payment method and enter your card details.
3. Facebook will charge your set daily budget after reviewing your ad (which usually takes less than an hour).
4. Monitor your ad’s performance metrics to see views and clicks.
5. Adjust your strategy based on performance or disable the ad if needed.

Bonus: Setting Up Facebook Pixel

1. To retarget users, set up Facebook Pixel:
   • Go to Events Manager in Ads Manager.
   • Connect your website by installing a recommended plugin.
2. Test the pixel to ensure it’s tracking visits correctly.
3. Use the data from Pixel to refine your ads and retarget your audience effectively.

Best Practices For B2B Facebook Ads For Physical Products:

Facebook marketing campaigns for B2B businesses are difficult but not impossible to master. I have listed the best practices for B2B ad campaigns to make your journey smoother.

Continuous A/B Testing:

The earlier you try and the more you fail is the ultimate mantra to faster success. You have to try different formats with multiple ad creatives to figure out which point is actually triggering your audience. Once you have cracked this code, you have to iterate only.

Set-Up Conversion Tracking:

Facebook Ad Manager guards you with advanced tracking options to track your customers. For an effective and proven strategy, observe how your targeted audience is engaging with your ads. Keep track of your ad spend to assess the profit. 

Leverage social proofs and lead magnets:

Social proof is best used in bottom-of-funnel content, which is your secret weapon—especially on platforms like Facebook, where people aren’t easily convinced. 

Get creative with how you use it, especially for Gen Z. Start by nurturing your audience with lead magnets to gather their contact info, then hit them with the “UNO card” of social proof

Pro Tip: Video testimonials work best to gain trust of your ICP (ideal client persona).

Analyzing The Most Successful B2B Facebook Ad Campaign:  

1.     What Matters: General Electric

Audience: Small and large businesses

Format: Videos

Channels: Social Media Platforms

General Electric is the world energy leader, providing the services for aviation, healthcare, energy, renewable energy, digital solutions, manufacturing, and transportation . 

They launched the “What Matters” campaign in February 2018. Unlike other B2B marketing campaigns, which are predominantly fact-oriented, they put emotions first. 

Even in the B2B world, where decisions are based on logic, they show that their product is made by humans, for humans.

Lessons: The simplest way to stand out in your niche is by doing something unconventional. General Electric did just that by sharing multiple short stories to help their audience understand the value of their services in everyday life.

Like I always say, the best marketing is simple and relatable.  

3 Mistakes You Should Avoid While Creating A Facebook Ad For Physical Products:

We are wired to only think about the Do’s of marketing. However, understanding the don’ts is equally important for a successful B2B campaign on Facebook.

1.   Not Targeting The Right Audience

If you haven’t done your homework on your audience, then you’re wasting your budget on the wrong people. To make the most of your campaign, create a buyer persona for your ICP. You can take help from your former campaign’s result and then create lookalike audiences.

2.   Creating Ads Without Funnels

Don’t get confused with the word funnel. In simple words, a funnel is a buyer’s journey that leads them from a Facebook ad to desirable action. It could be getting their email or selling them a product.

3.   Running Too Many Ads:

Before creating any campaign, remember that you’re targeting humans like you. We get irritated and annoyed with forced stuff. You have to sell through a process.

The best way to stop ad fatigue is to have strong campaign data in your hand. Exclude people who have seen your ads on a weekly basis, and don’t repeat the same ad copy (images, videos, or text) for a long time. 

FAQs:

Is Facebook good for b2b marketing?

55% B2B companies use Facebook ads and 22% of Global B2B marketers say Facebook has the highest ROI potential. Let’s figure this out with logical reasoning. Facebook gives you the cheapest experience to run your ads backed with advanced tracking and research tools

How do I sell physical products on Facebook?

You have plenty of options to choose from in Facebook marketing. The proven method to sell physical products is by running a Facebook ad campaign. The Facebook algorithm itself is a beginner-friendly platform. Although if you want professionals backed with years of experience, contact Iboostin.

How do I target B2B customers on Facebook?

Facebook gives you advanced targeting options to narrow down your research. You can custom target your B2B audience by adding them manually, or you can create a lookalike audience on the basis of your best customers.

With Facebook’s behavioral and demographic filters to refine your audience. This includes targeting based on job functions, industry-specific interests, and company size.

Final Verdict:

The value of Facebook ads for B2B products can’t be neglected, especially if  3.27 billion people are using meta apps daily.

Facebook’s easy-to-create ad manager, advanced tracking options, and detailed analytics makes platform the best paid marketing stage.

If the work sounds a lot to you,  consider contacting us at Iboostin for a result-driven B2B Facebook ads for physical products. We have proven strategies to create brand awareness for your product and then nurture them with TOFU, MOFU, and BOFU.

All you have to do is click here to contact us with a single tap.