Marketing your product on social media platforms is EXCLUSIVE these days. Today, a business’s growth depends on its online presence. You need to understand who your target audience is & where you can find them. This will make it easy for you to get your desired results. But first, you have to know the difference between advertising on facebook vs instagram.
Thousands of people shop online, whether it is a service or a product, and buyers most commonly shop using social media platforms, including big ones like Instagram and Facebook. Advertisements on Facebook and Instagram are amazing for people’s attention and even more amazing to make them customers.
Knowledge fact: The ratio of online shopping is slightly higher in males (53%) than in females (44%).
As social media platforms have become gold standards for reaching audiences, it’s also important to know about the unique features and benefits of top contenders like Instagram and Facebook.
However, advertising on facebook vs instagram could be a bit of a complex topic. Let’s have a look to decide which better suits your business.
Understanding the platforms
Facebook has a vast number of monthly users—over 3 billion.
This versatile platform has an audience ranging from teenagers to older people. Facebook supports a variety of content, including video ads, Facebook live streaming, link building, and group sharing. This social network is specialized in capturing the interests and behaviors of users and suggesting related content.
Instagram is a social giant with over 2 billion users. Instagram users mainly fall into an age group ranging from 18 to 34. You will see a lower senior citizen ratio using Instagram. Instagram engages its audience via stories, showing related reels, and sending invites to your followers to join the broadcast channels where they get recent updates. Its ad formats are story ads, video ads, carousel ads, and much more.
Functionality of Facebook vs Instagram
Facebook is largely informational. We see different people talking about multiple awareness topics. We almost always jump to the Facebook pages of certain brands when we need business details. On the other hand, Instagram captures moments and is used more to promote visually appealing things and attract customers with its glamor.
Running campaigns on Facebook vs Instagram
You can easily run campaigns on Facebook and Instagram for your venture’s success. Before you run a campaign, you must have a clear knowledge of your ideal customer profile (ICP), and your goals. Knowing how to craft unique, compelling content is another part of this game.
Use Facebook if your audience spans various age groups, including older demographics. You need advanced targeting options and diverse ad formats. Here, you can build a community more easily with informative content.
Use Instagram if you’re targeting younger audiences (millennials and Gen Z). Your brand thrives on stunning visuals and trendy content. Generally, on Instagram, influencer marketing is the most common thing that brands practice nowadays.
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Which platform is right for my brand – advertising on instagram vs facebook?
Facebook Ads:
- Versatility: Facebook offers numerous ad formats, including image ads, video ads, carousel ads, slideshow ads, and more.
- Advanced Targeting: Facebook’s targeting capabilities are unparalleled, allowing you to reach users based on their interests, behaviors, and even life events.
- Analytics: Facebook provides detailed analytics to help you measure ad performance and make data-driven decisions.
Instagram Ads:
- Visual Focus: Instagram’s ad formats are designed to be visually engaging, including photo ads, video ads, carousel ads, and Stories ads.
- Influencer Partnerships: Instagram is a prime platform for influencer marketing, allowing brands to collaborate with influencers to reach their target audience.
- Shopping Features: With features like Instagram Shopping, businesses can create a seamless shopping experience directly within the app.
Understanding the AIDA model
It’s important to follow the AIDA model for promoting sales. You do this first by creating awareness about your brand-like how your business helps solve their problems, and then by monitoring their interests through their social engagement. This will let you create a more focused strategy, and you will see sales coming into your hands.
Show them why your solution is the best and build a sense of urgency. Don’t forget to add a proper call-to-action button so that the user jumps on the landing page instead of going somewhere else.
Setting the Golden Ad standards for Instagram vs Facebook
Both Instagram and Facebook ads can be managed by the Facebook ads manager. If you are unsure how your advertisements will perform in the future, try doing A/B testing to get the right answer. Here are some ways to set the features of your advertisement:
- Select the demographic to reach the targeted audience. Customize your audience by location, age, and gender. Facebook covers a larger age group and Instagram has an audience of youngsters.
- Your content adds value to your marketing; that’s why we call this content marketing. So compelling content in the form of articles, blogs, or informative posts works for Facebook, and visually appealing content in the form of reels, carousels, and images works for Instagram.
- You can add links to Facebook posts to drive traffic to your website. Instagram doesn’t give this option, but a call to action (CTA) button on your ads.
- You should have a clear marketing goal in mind before running an ad, whether it is for awareness, clicks, or conversion.
- You should have an understanding of your industry; for example, if it is related to cosmetics, beauty, clothing, or fancy restaurants, then Instagram is the best choice.
Return on Investment:
Facebook: A rich return on investment can be created through Facebook by first creating brand awareness and then driving traffic toward your website. Do magic by converting those qualified leads into loyal customers.
Instagram: A good amount of ROI can be generated for brands with aesthetic visuals and direct sales through visually engaging ads. You can use polls to know the interests of followers and then nicely show related items. If you keep showing content around your product or service on Instagram, this will increase their interest in becoming customers.
So, whether you are running an ad on Facebook or Instagram, versatility is the key. People always see content that is eye-catching as well as adds value to their lives. To enhance the credibility of your brand, its content must be unique and up-to-date.
Remember, trending topics are always entertaining instead of old stuff.