Ever thought about how certain blogs manage to attract so many readers? Well, these blogs do not just place the posts on their website and wait. They make use of content syndication platforms and distribute their posts across the web.
Let’s start with understanding content syndication.
What is a Content Syndication Platform?
First, what is a content syndication platform? Imagine you wrote a really cool blog or article. You would definitely want many people to read it. Instead of keeping it just on your website, these platforms help you share it with other websites.
With content syndication platforms, your article gets seen by more people.
List of Content Syndication Platforms: A Quick Overview
Here’s a quick list of content syndication platforms we’re going to talk about.
- Outbrain
- Taboola
- Medium
- LinkedIn Pulse
- Quuu Promote
- Zest
- Scoop.it
- SlideShare
- Pluck
- RebelMouse
- HubSpot
- The Content Exchange
- PR Newswire
Each one of these content syndication platforms has its pros and cons, which we are going to discuss further in the blog.
Content Syndication Meaning?
Before we go into the best platforms, let’s quickly go over the content syndication meaning. This simply means sharing your content, like blogs or videos, on other websites.
By using content syndication networks, your written and visual content could show up on big websites like Medium or LinkedIn. This isn’t copying since you’re just sharing the same content on different sites.
Top Content Syndication Platforms You Should Check Out
Having explained what content syndication platforms are, it is only right to highlight the major platforms available so you can increase your audience. Some services are free, others are paid. But there is something for everyone!
1. Outbrain
Outbrain ranks #1 among our list of content syndication networks. It places your content on highly visited platforms such as CNN or The Washington Post, meaning that a lot of people will read it!
Pros:
- Huge audience from big websites.
- Great for both businesses and bloggers.
Cons:
- It costs money and can get pricey.
2. Taboola
Taboola is kind of similar to Outbrain. It puts your content in little text boxes or ads on big websites, suggesting it to readers.
Pros:
- Uses smart tech to recommend your content to the right people.
- Awesome for blogs and products.
Cons:
- It’s a paid service, not free.
3. Medium
Medium is a free content syndication platform that’s super popular. You can post your articles here for free, and lots of people love reading them!
Pros:
- Free to use, great for bloggers and small businesses.
- Has a big audience.
Cons
- It can be tough to stand out since there are so many other posts.
4. LinkedIn Pulse
LinkedIn Pulse is a great platform for business and professional purposes. It is beneficial for posting articles on LinkedIn, especially if one wishes to reach movers and shakers at work.
Pros:
- Free to use, perfect for businesses.
- It helps you show what you know.
Cons:
- LinkedIn moves fast, so your article might get lost in the crowd.
5. Quuu Promote
Next up is Quuu Promote. It helps you by sharing your content on various social media platforms. This is useful if you would like to get people who are already interested in your subject matter to get a look at your contents.
Pros:
- Has free and paid options.
- It helps target people who would enjoy your content.
Cons:
- The free version isn’t always the best, so the paid option might work better.
6. Zest
Zest is one of the content syndication platforms exclusively designed for marketers. This is a space where one can find useful information, for instance, tips or guides.
Pros:
- Great for reaching professionals, especially in marketing.
- Offers free and paid choices.
Cons:
- The audience is smaller but very focused.
7. Reddit
Reddit is a fun way to share your content with groups of people who are into certain topics. You can post your articles in different subreddits (groups) based on what people like.
Pros:
- Free to use and super effective if people like your post.
- Your content could go viral fast!
Cons:
- Reddit doesn’t like too much self-promotion, so share helpful stuff, not just ads.
8. Flipboard
Flipboard is a cool app where you can access articles, videos, and pictures on any subject or theme. It’s great for sharing visual content.
Pros:
- Big audience who love looking through neat content.
- Works with both articles and videos.
Cons:
- So much content is shared, it can be hard to get noticed.
9. Scoop.it
Scoop.it gives you an opportunity to gather and display content in themed ’boards’. This is an interesting way to curate and present your content to the audience.
Pros:
- Builds your authority by letting you share smartly.
- Free and paid options are available.
Cons:
- Its audience isn’t as large as others, but it’s perfect for specific groups.
10. SlideShare
SlideShare is great for sharing presentations, infographics, or documents. It’s super helpful for professional and educational content.
Pros:
- Free and perfect for sharing visual content.
- Great for reaching professionals.
Cons:
- Doesn’t have a huge audience for regular articles.
11. Pluck
Pluck helps you share your content in online communities and forums. It’s perfect if you want to target groups of people with specific interests.
Pros:
- Perfect for reaching niche groups.
- It helps build trust in small communities.
Cons:
- Not as big an audience as some other platforms.
12. RebelMouse
RebelMouse is a bit unique than other content syndication platforms. It allows you to manage and distribute your content via social media.
Pros:
- Helps with social media and content sharing.
- Great for organizing content for big audiences.
Cons:
- It’s more for bigger brands and companies, not just individual bloggers.
13. HubSpot
HubSpot is a big marketing tool that also helps with content syndication. It can get your content out on major platforms and help boost your SEO.
Pros:
- All-in-one tool with content syndication features.
- Perfect for boosting business content.
Cons:
- It’s mostly for businesses, and it can be expensive.
14. The Content Exchange
The Content Exchange helps you share your articles with people around the world. It’s awesome for businesses that want to reach international readers.
Pros:
- Focuses on global audiences.
- Helps spread your content worldwide.
Cons:
- It is on the pricier side compared to others.
15. PR Newswire
PR Newswire is not one of the typical content syndication platforms. It is used to share press releases and business content. If you want your content to show up in news outlets and big publications, this is the place.
Pros:
- Reaches a huge media audience.
- Perfect for press releases and news-related content.
Cons:
- Can be expensive for small and solo business owners.
B2B Content Syndication Platforms for Businesses
B2B content syndication platforms are meant for sharing your content with specific professional groups. Here are a few top picks:
- LinkedIn Pulse: Great for sharing business-related articles with professionals.
- Business 2 Community: Assists in writing and sharing business-related content with people interested in such content.
- SlideShare: Ideal for uploading and sharing presentation materials and visual content with other professionals.
Now that you know about content syndication platforms for businesses, click here for more info about B2B marketing.
Did you know that 65% of B2B marketers scale up their marketing with content syndication?
Should You Use Content Syndication Companies?
So should you use content syndication companies if you own a business? The answer is yes. Content syndication companies extend the reach of your business’ content. These companies work with businesses to ensure suitable placement of their content on leading and relevant sites. Some of the top ones include:
- Outbrain: It shares your content on famous websites like CNN.
- Taboola: Uses smart technology to bring your content in front of readers who are likely interested in it.
- The Content Exchange: Focuses on getting your content on international websites.
These content syndication platforms can help you grow faster, but they usually cost money. If you have a budget, it might be worth looking into them!
Is Content Syndication Good for SEO?
The next question is: is content syndication good for SEO (search engine optimization)? Answer: Yes, definitely. Here’s why:
You get more links to your website ➡ More people see your content ➡ More engagement ➡Higher SERP ranking
Free Content Syndication Platforms: Where Can You Syndicate for Free?
Following are some great free content syndication platforms:
- Medium:
Free and has a huge audience that loves reading articles. It’s a fantastic place to reach new readers.
- Reddit:
Great for sharing content with niche audiences. You can find specific groups, called subreddits, that focus on your topic.
- LinkedIn Pulse:
It is one of the best content syndication platforms for sharing professional content, and it’s totally free! This platform helps you connect with others in your industry.
- Scoop.it:
This platform lets you curate and share content easily. You can create boards for your articles and reach a targeted audience.
- Tumblr:
A fun site for sharing articles, photos, and videos. It has a vibrant community that enjoys creative content.
- Quora:
Quora allows you to respond to queries relevant to your niche, and you can also share your article links there. It’s a nice way to boost interest among inquisitive readers.
- SlideShare:
This site provides users with a dozen options to do so, including uploading and sharing presentations, infographics, and documents free of charge. It is ideal for uploading content that contains images and targeting business users.
Fact Check: The content syndication industry is expected to grow up to 5.9 billion dollars by 2030.
Takeaway
Content syndication platforms are like a magic megaphone! They spread your content on the website like wildfire. So check out the sites/apps listed in our top content syndication platforms section and find your best fit. Also, spread the word, share this blog, and help your community out!